Magazine Review

For my magazine I chose UTV Off-Road Magazine. We have owned a side by side RZR 4 for a while now and this is the most informative magazine I can find in our area. At first glance on the cover it clearly states “World’s best selling magazine for the off-road enthusiast”. Enthusiast is defined as someone that is deeply involved in something. This magazine statement clearly defines its readers as more than just a toy owner or a novice….your involved. Involved means that you are on the cutting edge, in the know or simply ahead of someone else that is a newbie. The cover also depicts the newest side by side, the RZR XP 4 900, which demonstrates that the magazine is also a credible source for information as they are the ones testing it out. The picture shows an extremely aggressive action shot of the vehicle being put to the test.

 

As for the inside of the magazine, there are a lot of advertisements that depict equipment and gear that will make the consumer better than the next guy out there. By being faster and having the newest gear you, as an owner, are one step ahead of the guy next to you on the trails.

 Or with the essential gear you will be the fastest up the hill, best handling around the corners and the best looking guy or gal in the big sandbox. If you purchase the right tools you may even be able to not only win a championship race, but be as frugal as can be.

I liked this ad for the Joyner Trooper due to the large red font and the caption ANYWHERE-ANYTIME-ANY TERRAIN. If you are to purchase the Joiner then you are able to get away from it all any time you want. It allows you to escape the hum drum life of work and boredom. You drive this machine and all the worries are gone and you have the freedom to do whatever you want.

I wanted to include this page from the magazine because it pulls at the heart strings of all Americans whether you are for the war or not. The entire article does not support or oppose the war, but it supports the wounded warriors that do.

I have also included the magazine’s website: http://www.utvoffroadmag.com/.

The website is slightly more fulfilling in the information it offers, but it has the same selling points that you will be the better rider for choosing their products and riding the vehicles that they propose.

            To summarize the advertising ploys perceived by myself in this magazine are that they show you what kind of rider you strive to be and that is the fastest and best looking rider out on the trails. The magazine gets it credibility from several sources to prove their selling point, such as: the use of nationally recognized and trophied riders, completely outfitted rigs that are all race ready and the use of dyno testing to show how much horsepower and torque you will gain by utilizing their advised products. The only real popular selling technique I didn’t see was sex. There were no scantily clad models or bikini wearing women strewn over any advertised vehicles. All in all, a good magazine with some good information that I will continue to subscribe to.